About Me

I'm an SEO strategist with 12+ years of experience, and here's what I've learned: search doesn't have to be complicated. Too many people in this industry love to overcomplicate things with jargon and endless to-do lists. That's not how I work.

I've spent my career leading SEO strategy at brands like Wayfair, adidas, and Sprout Social—places where the stakes are high and the work has to actually move the business forward. I focus on what matters: building strong technical foundations, creating content that connects and converts, and now helping organizations adapt to AI-driven search through Answer Engine Optimization (AEO).

My approach is simple: cut through the noise, prioritize what will actually drive impact, and make it make sense for everyone involved. I take complex SEO concepts and break them down so they're clear and actionable—whether I'm talking to a developer, a content creator, or a C-suite executive.

I'm a strategic thinker and a strong executor. I believe the best results come from clarity, prioritization, and showing up as a real human being—not hiding behind industry buzzwords. I drive results by focusing on the "why" behind the work, not just the "what."

Whether you're looking to build a stronger SEO foundation, unlock new growth opportunities, or just need someone who can make search make sense for your organization—I'd love to connect and see how I can help.